… HOW DO YOU CHOOSE?
Making decisions can be tough, yeah? Especially when it’s something as important as which logo concept should represent you and your brand. Because let’s face it: as well as being the face of your business, your logo becomes the ultimate symbol of all those big, bold biz dreams brewing inside you. And when there’s so much wrapped up in one decision, it’s only natural for there to be hesitation. But some people go beyond mere indecision and venture into the world of paralysis – they get completely, utterly stuck.
When it comes to making these sorts of Big Design Decisions, I’ve seen it all.
I’ve been designing logos and getting client feedback for nearly 15 years now (God, that makes me sound so old!) and over that time, I’ve seen the people who struggle and strain and beat themselves up, as well as the people who absolutely rock at the logo decision-making process – the peeps who make decisions with clarity, heart, and a minimum of angst (usually within the first two rounds of proofs).
Observing this latter group has given me a pretty good insight into what works and what doesn’t. Of course, there’s no ‘one size fits all’ when it comes to this sort of thing, but there are definitely common threads and themes that unite those who do it well.
That’s why I’ve compiled this list – to help you make the process as easy and pain-free as possible. Because making design decisions really doesn’t need to throw you into a tailspin or send you into a minor meltdown. It truly can be a fulfilling – even fun – part of the design process.
So without further ado, here are the 5 steps that awesome decision makers follow, whether consciously or intuitively…
1. First impressions count! There’s a reason why you’re immediately drawn to a particular design. Go with your gut – I can’t tell you how many times my clients end up going back to a concept on proof 1.
2. Keep it simple Don’t overthink the process. Often people forget that your logo is just one piece of your branding puzzle. Sure, it’s an important one, but it’s definitely not the only factor. Often, the more simple your logo is, the more fun it is to include additional design elements throughout the rest of your website design.
3. Think of your ideal client. Of course you want to choose something that you love, but you also need to think of your audience. What is your ideal client attracted to? What are they looking for? How do they want to feel when they visit a website?
4. Don’t show the world. You know that saying ‘too many cooks spoil the broth’? There’s sooo much truth to it. I definitely suggest not inviting too many cooks into your kitchen when deciding on your logo concept. Showing your mum, sister, husband, neighbour and friends may leave you with a confusing array of feedback and a watered-down concept as you try to please everybody. Remember: this is YOUR biz baby and YOU are the head chef!
5. Ask your designer for her opinion. Well, hello! Designers are super smart and are always ready and raring to point you in the best direction for your business. So if you’ve got questions, ask ‘em. If you need to chat about pros and cons, let ‘er rip. And if you need a loving push in the right direction, let ‘em know. That’s what they’re there for.
The design process is an exciting one, so don’t let it overwhelm you. Use these tips to help you get the most out of the experience and bring your creative vision to life in the smoothest, most satisfying way possible.
Now I’d love to hear from you – how do you go about making decisions? Do you have any tips or tricks? Share them in the comments below!