DOES YOUR BRAND EVER EMBARRASS YOU
& TURN CLIENTS AWAY?
Is your brand putting your best business foot forward or is it doing you a disservice
& attracting all sorts of drama & unsuitable clients to you?
Not sure? You’re not the only one.
HERE’S A FEW SIGNS THAT
YOUR BRAND NEEDS SOME TLC:
• Your business looks or sounds just like every other person doing the same kind of work as you & you’re fading into the crowd.
• You want to hang your head in shame anytime someone says, “I saw your website!”
• You’re attracting clients that make you want to run, hide & abandon your business. Where are all the dreamy clients at?
• People who know you find your business online and say, It doesn’t look like you. You’re not really like that in real life.”
• Clients are shocked by your pricing & try to haggle you down because your brand doesn’t set the right price expectation.
But before I tell you how to fix all that…
WHAT IS A BRAND, REALLY?
You probably expect me to talk about your logo, don’t you?
A logo can be part of a brand, but it’s not the whole story – not by a long shot.
Ever wonder what your clients say about you when you’re not there? That’s your brand.
Your brand is what separates you from everyone else in the world who does the same kind of work that you do.
It’s how your brand is remembered when you’ve left the room.
BASICALLY, YOUR BRAND IS YOUR EVERYTHING WHEN IT COMES TO THE WORLD OF BUSINESS – SO THERE’S A FAIR BIT OF PRESSURE TO GET IT RIGHT, YEAH?
But it’s crazy hard to do that with the millions of ideas swirling around in your head.
• How do I make sure my brand is seriously “me”?
• How do I get it to look like “me” & sound like “me”?
• Which ideas do I pick?
• Who do I want my brand to appeal to?
• How do I action my ideas?
• What happens next?
• What haven’t I thought of?
Don’t worry, help is here!
HERE’S THE SECRET TO CONQUERING
YOUR BRAND ONCE & FOR ALL
The key to creating a brand that is aligned with you and your ideal clients is to do the foundational work. It’s not sexy, but it works. Yet way too few biz owners actually bother to do the legwork. Our business ideas are so exciting to us that we don’t stop & take a minute to make a plan of attack that’ll almost guarantee our success.
The trouble stems from the fact that we often think of the foundational stuff as being ‘boring’, but that’s so far from the truth. I think the real problem is that it actually involves stepping outside our comfort zone and feeling a wee bit vulnerable for a change…
But you know what? It’s worth it.
When Gina George, a passionate but confused graphic designer, knocked on my virtual door she felt stuck. She had tried so many ways to get unstuck, but couldn’t figure out how.
“I remember my first conversation with Anna. I was so hesitant and frustrated. I’d tried working with varying types of ‘mentors’ in the past, but nothing had worked. I felt overwhelmed, uninspired and as though my brand lacked direction and clarity. I guess the best way to describe it was that I was STUCK” – Gina
You see, while Gina had been wholeheartedly fired up and passionate about her work, she’d mistakenly thought that as a one-woman-team she didn’t have the time – or energy – for the fussy foundational work. So (and this is a trap a lot of entrepreneurs fall into), she simply skipped it.
Instead, she dove straight into the getting-your-hands-dirty creative awesomeness that talented graphic designers like Gina adore doing. And while Gina was kicking butt at being a brilliant graphic designer, her business was falling short in the confidence stakes. Behind the scenes, she questioned everything she did.
She loved what she created for her clients, but like the chef that doesn’t want to cook when she gets home, Gina hadn’t devoted the time and effort to building a brand she loved for herself.
“Honestly, I felt pretty blasé about my own brand. But as soon as I began working with Anna, it felt like everything started to come together. It was great because she understood how important it was for me to feel creatively fulfilled and inspired by the work I was producing while balancing that with being excited and motivated to move forward with my own brand,” Gina said.
Because, really, that was the missing link for Gina: spending some time setting up the foundations for her business, like a bad-ass brand that she adored, so she could then focus on what she does best: heart-fuelled graphic design.
“Anna helped me discover a completely new look, new name and new brand for my business. We were totally on the same page and I feel like finally my brand does my business – and my vision – justice”.
Today, Gina’s new business brand – Kindred Spirit Collective – radiates with juicy, heartfelt confidence. And more importantly, Gina is radiating with juicy, heartfelt confidence!
If you’ve got the balls and the blazing boldness to look within, get honest about what you want from your business, get real about what it will take, and get comfortable with the fact that you might not have all the answers just yet… well then, lady – you might just be able to change the whole freaking world.
Luckily, I’m on your side to help you build a brand that’ll knock their socks off.
WHY YOU CAN TRUST MY BRAND CONQUERING SKILLS?
I’m Anna Dower. I’m a designer, mentor and
Chief Boss-Lady at Design With Style.
I’m also the CEO and art director of digital magazine, ROOOAR & driving force behind The Creative Circle. It’s taken me 15 years to get here & now I’m sharing everything I’ve learned with you.
But, first, a business confession.
There’s something that people say to me a lot that kind of… grates on me, to put it mildly. Know what it is? They’ll say: ‘You’re so lucky that ROOOAR Magazine took off the way it did. You’re so lucky to have such a successful project.’
Hard work, hard-won wisdom, and branding the CRAP out of a little spark of an idea turned it into a blazing, big-time success. Not luck.
It may seem from the outside that ROOOAR was somewhat of an overnight hit – we landed amazing cover girls, we scored awesome sponsors and backers, we got some of the most kick-ass ladies on the interwebs to line up as contributors, we even got the personal stamp of approval from Richard Branson himself (at least, that’s how I took it when Virgin Australia asked us to be part of their inflight entertainment!).
Freaking kick-ass branding was one of the key components that made
ROOOAR seem like an overnight success.
Because of the brand we created, the mag was able to burst onto the stage, generate immediate traction, and seem like it belonged amongst all the big-time players (who, truth be told, had far more money and manpower than we did).
RENT MY BRAIN FOR 1 DAY.
KEEP THE RESULTS FOREVER.
The Conquer Your Brand in 1 Day workshop is where I’ll be sharing everything I know about branding.
This workshop walks you through the timeless foundations you can use to start building a brand
that’s rocket fuel for your business.
And there’s no cookie cutter advice here. I’m going to show you how to uncover your own brand,
not replicate what you see elsewhere. The result will be 100% you & 100% awesome.
It’s the EXACT process I use each time I start a new project or launch a new business.
It’s tried & tested on my own work AND hundreds of other clients too.
But you don’t have to pay me $5,000 for 6 months of private mentoring, like my clients do.
I’m going to show you everything I know about building a brand in
1 day & for a teensy fraction of the price.
Basically, if you want to STOP playing small in the online world
and start stepping up as the big-time biz maven you know you can be, then this is for you.
I will make the path ahead crystal clear for you & we’ll map out everything together.
I will be your sounding board & be honest with you (No BS, guaranteed)
I will give you my many years of wisdom and will be completely transparent with you
I will help you focus on your zone of genius and help you SHINE
Ain’t no generic advice here. It’s personalised just for your & your business.
It’s full of ACTION. We will make plans and get you hooking your ideal client stat!
The next workshop is on Friday 24th March
SINCE THE WORKSHOP I FEEL MUCH CLEARER ABOUT MY DIRECTION, MY OFFERS AND WHAT MY BRAND SHOULD LOOK LIKE. ANNA IS A GREAT FACILITATOR!
“The reason for signing up to the Conquer your Brand workshop was that my brand looked ok but there was no consistency and it never completely felt right. I had been DIY-ing everything for two years and it was time for me to get a better understanding of what a brand is and what my brand would look and feel like.
I really love the full day intensive format as it puts you 100% in the zone of working on your brand with no distractions. It meant that I was completely focused on what we were doing and I was serious about getting it done.
Anna is a great facilitator, she explains everything in a way that made sense to me and her knowledge is extensive. She’s really fun and easy to work with.
Since the workshop I feel much clearer about my direction, my offers and what my brand should look like. I’m so glad I participated and I highly recommend this workshop to anyone and everyone!” – BIANCA MCKENZIE
IF YOU CAN SAY “YES” TO ANY OF THESE QUESTIONS
CONQUER YOUR BRAND IN 1 DAY IS RIGHT FOR YOU
Do you want to be yourself in business, but aren’t sure what that really looks like in real life?
Do you want confidence that your brand aligns with your business voice & your ideal client?
Do you want to laser in on the real guts of your business,
so that you can get to the heart of what your true purpose is?
Do you want to become a QUEEN in your chosen field
but you have no idea where to start?
Are you ready to stop doing the fluffy work & finally get shit on paper, get systems in place,
make progress, all in 1 day?
IF YOU SAID “YES” TO ANY OF THOSE QUESTIONS, KEEP READING.
Because the Conquer Your Brand in 1 Day workshop is PERFECT for you.
NEXT WORKSHOP: FRIDAY 24TH MARCH 2017.
ANNA’S WORKSHOP HELPED ME TO REALISE AN AREA WHERE I WAS GOING WRONG. I WAS SHUNNING EVERY FREAKING CLUE THAT WAS BEING PRESENTED TO ME. I WASN’T SEEING WHAT WAS RIGHT IN FRONT OF ME.
“Thanks, Anna for the beautiful print you’ve sent as a gift for attending your branding workshop. I love it and it will be a constant reminder of what I learned in the workshop. I have to say, the workshop was an interesting experience for me. For a very long time, I’ve been stuck trying to work out what my message is and who I wanted to work with. It’s something I’ve been working on constantly and it’s been frustrating the hell out of me.
Anna’s workshop helped me to realise an area where I was going wrong. I was shunning every freaking clue that was being presented to me. I wasn’t seeing what was right in front of me.
An aha moment for me was after Anna sent me my mood board. I’ll be honest, I wasn’t overly ecstatic about it when I first saw it, but when I saw the clothes I had been wearing during my yoga class lying on the bathroom floor the morning of our 1 on 1 catch up session were the exact same colour combination Anna had recommended, I looked around and saw those colours EVERYWHERE. They’d been in front of me the entire time. I just hadn’t seen them.
It also helped me to discover areas of my personality that I’ve been keeping under wraps. This is something I’ve been aware of for a while and was something I’d been working on, but Anna’s workshop gave me an opportunity to think out loud and to get an outside opinion.
So, if you’re thinking about doing Anna’s workshop I highly recommend it. There’s always something new to learn from others and it might just be the missing link you’re looking for.
I can also highly recommend that if you’re struggling with finding your identity, start looking within and learn more about who you really are. Don’t play to what you think your clients want. Be yourself and the right clients will come to you.” – KATHRYN EGGINS
GIVE ME 1 DAY & YOU’LL KNOW HOW TO
BUILD A BRAND THAT BRINGS IN THE BIG BUCKS
YOU EARNT THIS DAY. ON THIS MAGICAL DAY,
YOU GET TO WORK ON YOUR BUSINESS ALL DAY, RATHER THAN IN IT.
We will have 3 calls throughout the day – in between our calls you get to put all of your
new ideas, motivation & mojo to work!
Don’t take my word for it.
See what’s included in this online workshop & decide for yourself.
We’ll get together in a small group on Friday 24th March 2017.
HERE’S HOW THE DAY WILL UNFOLD…
9.30am – 10.30am
We’ll jump on a 90min ZOOM video call first up in the morning together we will discuss your business and dive into our first batch of content for the day and will discuss what BRANDING actually is and all of the components that add up to equal an authentic & aligned brand – I will have a slideshow and examples for you and will give you the tools to dig deep and get these important foundations in place first up.
10.30 – 11.30am
We break for 1 hour and you get to dive deep and take action in your workbook. While you are doing that I will also be brainstorming for each of you and will start putting my ideas together down for your offerings and brand style to share with you.
We jump on ZOOM again and tweak & discuss what you just worked on during the break.
You will then get another opportunity to work through your workbook and put all of what you just learnt into action. I will also be working for you and putting together ideas for each of you while you work once again I will make notes to share with you once we reconvene.
2.30 – 4.00pm
At 2.30pm we jump on ZOOM for one last time, once again we will discuss what you have come up and go over the entire plan, making sure you feel solid with all of the work we have done throughout the day. I will then send you on your way with all your shiny new brand foundations along with resources on how to implement everything we’ve created.
3-4 days later
Then a few days later once you have had a chance to wrap your head around all this new valuable information we will have a 30 minute 1:1 video chat. Prior to this chat I will send you my list of recommendations for your brand and a visual mood board. This chat will give you the opportunity to ask questions or simply get a HELL YEAH from me about all of the work you have done. You will also have 5 days of unlimited email support with me to bounce ideas off me and ask any questions that may pop up.
HERE’S WHAT YOU GET FROM
CONQUER YOUR BRAND IN 1 DAY…
WEDNESDAY 23RD NOVEMBER 2016
LIVE, in-depth training on the important
foundations of your business (value: $1000)
A small group environment where you can have my
FULL attention for an entire day (value: priceless)
Built-in action time so that you’re not just thinking about what to do, but you’re also making shit happen (value: priceless)
Full access to my client processes that have
been developed over 10+ years in business (value: $500)
Workbooks, resources and support documents
to get you TAKING ACTION (value: $500)
A follow up 1:1 30 min coaching session and unlimited email
support for a week after our killer day together (value: $500)
YOU’LL FINISH THE DAY WITH…
• 3+ product offer ideas crafted especially for your tribe to eat them up
• 5+ new marketing ideas to hook your ideal client
• 3+ new opt in ideas to get your ideal client’s on your email list
• A clear picture of who you want to work with, how to find them & book them!
• Your authentic brand voice
• A visual mood board for your authentic & aligned brand
THE BONUS TO THE DAY WAS ANNA’S PERSPECTIVE AND INSIGHT. WE DON’T ALWAYS SEE WHAT’S IN FRONT OF US AND ANNA HAS A REAL KNACK FOR GETTING TO THE POINT OF WHAT WE’RE TRYING TO SAY.
“I was really looking forward to the Conquer Your Brand workshop and it didn’t disappoint! Firstly, setting aside a day to work on the guts of what I want to create and how I want to be seen was awesome. I loved the format of alternating between group call & implementation and have a much clearer sense of what I want to create going forward. The bonus to the day was Anna’s perspective and insight. We can’t always see what’s in front of us and Anna has a real knack for getting to the point of what we’re trying to say. She also brings these ideas and feelings to life in design, something I could never do for myself. The CYB workshop is well worth the investment in time and dollars, and has set me on a clear path of how I want to be seen in the world. Thank you Anna!”
– NATASHA VANZETTI
The total value of the Conquer Your Brand in 1 Day workshop is $3500
..but you’ll pay a 6th of that.
SIGN UP NOW, AND YOU’LL GET A RAZOR SHARP BRAND FOR $399 PLUS
A BUNCH OF NEW IDEAS FOR YOUR BRAND THAT’LL MAKE YOUR
MONEY BACK IN LESS THAN A MONTH.
ONLY 4 SPACES LEFT! Join me on Friday 24th March 2017
YES, I AM READY TO CONQUER MY BRAND!
We’ll get together in a small group on Wednesday 23rd November 2016.
Are you ready to attract clients who appreciate you? want to pay you the big bucks? and light up your world?
Are you ready to make your mark and stand out from your competitors with you authentic voice?
Are you pumped about leveraging your business like a BOSS who knows what they are doing and is not just following your run
of the mill business formula like everyone else?
Are you keen to put your BRAND out there? in a BIG WAY! Are you ready to stop talking about it and are ready to take ACTION?
YES?! Let’s do it together, in just one day.
Conquer Your Brand on Friday 24th March 2017.
WHY BAD-ASS LADY ENTREPRENEURS
TAKE BRANDING ADVICE FROM ME!
“Working with Anna is like a dream! It was like she could see what I really wanted in my brand. So many others before couldn’t find the ways to bring me into my brand but Anna is the ULTIMATE brand communicator.” – LAUREN JUNE
“Anna is the real deal. She knows just how hard it is to get through the first confusing, overwhelming stages of setting up a business. If you want detailed how-tos, plans on how to attract clients & ways to marked yourself, I’d highly recommend you get in touch with this wonderful lady, quick smart” – SALLY TUDHOPE
“Working with Anna has been the single best investment I have made in my business to date. In just a short amount of time working with Anna I had so much more direction and motivation. I am so excited about my business and where it is headed. I honestly cannot recommend Anna highly enough” – JEMMA BISHOP
“Having Anna as my mentor has absolutely changed the way I do business. She has given me the confidence and the kick up the butt I needed to push forward and take my business to the next level.” – JENNA-RAE HALLETT
WHAT DAY IS THE WORKSHOP?
The next Conquer Your Brand day will be on Wednesday 23rd November 2016. This will be the last workshop for the year.
WHAT IF I CAN’T MAKE IT? WILL CALLS BE RECORDED?
These workshop days are live and we encourage you to make sure you can make it on the day prior to hitting the Buy Now button. Yes, all calls will be recorded and available for you.
HOW WILL THE LIVE GROUP CALLS BE HELD?
We will use ZOOM, which is a free video meeting software. Yes, we will all be able to see & hear each other 🙂
WHAT DO I NEED TO GET READY BEFORE WE START?
Once you secure your spot for the Conquer Your Brand Day we will email you a worksheet for you to complete prior to the big day.
WILL I GET ANY 1-ON-1 TIME WITH ANNA?
During our day together I will be working with all of you. Each of you will get an opportunity to discuss your ideas & asks questions. You will also receive a 30min 1-on-1 call with me 2 days after our big day to follow up.